
You can do this by creating a landing page for the campaign or a website with all the relevant details of your product. You’ll have to create a strategy around getting people to subscribe to your campaign to receive updates. You’ll need to announce the launch of your project, prompt people into funding the campaign, send them reminders, give them updates and so on.īuilding your email list is the most difficult challenge in the whole process. The primary driver of your kickstarter campaign will be your email list.

With only 30 days to meet a campaign goal (assuming your goal is in six figures) 1. It’s important to note that without this initial prep-work, your promotions will fail.

Here’s a list of prep work you need to do before you start promoting your Kickstarter campaign. You’ll need to invest in months of prep work before the actual campaign for the promotion to work. Notice how promoting a campaign is not just about running ads or randomly emailing people.


